EXCEPTIONAL Office: 570.587.9999ERA one SourceREAL ESTATEREALTYDirect: 570.313.9299george.semian@era.comGEORGE SEMIANCertified Residential SpecialistWhat if Google tried to rename your neighborhood? That happened to some Californians in spring 2018, when Google Maps changed themoniker of three San Francisco neighborhoods Rincon Hill, South Beach and South Market to East Cut. Given the extensive reach that Googlehas in the transmission of geographic data, through Google Maps and its geospatial analysis software Google Earth Engine, the name qspread and was adopted by other businesses, such as Uber. But residents decried the change. Its degrading to the reputation of our area, onetold The New York Times. Neighborhood renaming is nothing new. Name changes occur when historical names no longer fit, during rebrandingof pig farms located in the area. In the 2000s, the area was renamed Wingate by developers to lure in new buyers. Why Cities Shouldn't Playchanging initiatives carried out by big businesses with little or no personal connection to the places they rename? As a geographer, I see threename for Crystal City. Virginia. The name was decided upon by Amazon, local economics groups and JBG Smith, a real estate company basedcampaigns and through gentrification such as when Pigtown, Brooklyn was renamed Wingate. The name Pigtown originally referred to a numberIncentives Games There are many reasons why someone might want to change their neighborhoods name, but whats driving current name-main driving forces all of which can leave longtime locals feeling upset and left out. Marketing Rebrand Take National Landing, Amazons newin Washington, D.C. The namechange, revealed in AmazonsREDUCEDNovember announcement on itsnew headquarters, was meant tounite the neighborhoods in NorthernVirginia, Crystal City. Pentagon Cityand Potomac Yard areas. Howeverin a Washington Post articleArlington County Manager MarkWAVERLY ESTATE $1,299,900 GLENMAURA $579,900 GLENBURN TW1,199,999dopted by theSchwartz suggested that the namelocal government.REDUCEDGLENMAURA $699,900WAVERLY $469,900ROARING BROOK TWP. $459,900GLENMAURA $439,900SOUTH ABINGTON $369,900 ARCHBALD $349,900ROARING BROOK TWP. $264,900 3 UNIT IN DUNMORE $249,000 EXCEPTIONAL Office: 570.587.9999 ERA one Source REAL ESTATE REALTY Direct: 570.313.9299 george.semian@era.com GEORGE SEMIAN Certified Residential Specialist What if Google tried to rename your neighborhood? That happened to some Californians in spring 2018, when Google Maps changed the moniker of three San Francisco neighborhoods Rincon Hill, South Beach and South Market to East Cut. Given the extensive reach that Google has in the transmission of geographic data, through Google Maps and its geospatial analysis software Google Earth Engine, the name q spread and was adopted by other businesses, such as Uber. But residents decried the change. Its degrading to the reputation of our area, one told The New York Times. Neighborhood renaming is nothing new. Name changes occur when historical names no longer fit, during rebranding of pig farms located in the area. In the 2000s, the area was renamed Wingate by developers to lure in new buyers. Why Cities Shouldn't Play changing initiatives carried out by big businesses with little or no personal connection to the places they rename? As a geographer, I see three name for Crystal City. Virginia. The name was decided upon by Amazon, local economics groups and JBG Smith, a real estate company based campaigns and through gentrification such as when Pigtown, Brooklyn was renamed Wingate. The name Pigtown originally referred to a number Incentives Games There are many reasons why someone might want to change their neighborhoods name, but whats driving current name- main driving forces all of which can leave longtime locals feeling upset and left out. Marketing Rebrand Take National Landing, Amazons new in Washington, D.C. The name change, revealed in Amazons REDUCED November announcement on its new headquarters, was meant to unite the neighborhoods in Northern Virginia, Crystal City. Pentagon City and Potomac Yard areas. However in a Washington Post article Arlington County Manager Mark WAVERLY ESTATE $1,299,900 GLENMAURA $579,900 GLENBURN TW1,199,999dopted by the Schwartz suggested that the name local government. REDUCED GLENMAURA $699,900 WAVERLY $469,900 ROARING BROOK TWP. $459,900 GLENMAURA $439,900 SOUTH ABINGTON $369,900 ARCHBALD $349,900ROARING BROOK TWP. $264,900 3 UNIT IN DUNMORE $249,000

Date: May 15, 2019

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EXCEPTIONAL Office: 570.587.9999 ERA one Source REAL ESTATE REALTY Direct: 570.313.9299 george.semian@era.com GEORGE SEMIAN Certified Residential Specialist What if Google tried to rename your neighborhood? That happened to some Californians in spring 2018, when Google Maps changed the moniker of three San Francisco neighborhoods Rincon Hill, South Beach and South Market to East Cut. Given the extensive reach that Google has in the transmission of geographic data, through Google Maps and its geospatial analysis software Google Earth Engine, the name q spread and was adopted by other businesses, such as Uber. But residents decried the change. Its degrading to the reputation of our area, one told The New York Times. Neighborhood renaming is nothing new. Name changes occur when historical names no longer fit, during rebranding of pig farms located in the area. In the 2000s, the area was renamed Wingate by developers to lure in new buyers. Why Cities Shouldn't Play changing initiatives carried out by big businesses with little or no personal connection to the places they rename? As a geographer, I see three name for Crystal City. Virginia. The name was decided upon by Amazon, local economics groups and JBG Smith, a real estate company based campaigns and through gentrification such as when Pigtown, Brooklyn was renamed Wingate. The name Pigtown originally referred to a number Incentives Games There are many reasons why someone might want to change their neighborhoods name, but whats driving current name- main driving forces all of which can leave longtime locals feeling upset and left out. Marketing Rebrand Take National Landing, Amazons new in Washington, D.C. The name change, revealed in Amazons REDUCED November announcement on its new headquarters, was meant to unite the neighborhoods in Northern Virginia, Crystal City. Pentagon City and Potomac Yard areas. However in a Washington Post article Arlington County Manager Mark WAVERLY ESTATE $1,299,900 GLENMAURA $579,900 GLENBURN TW1,199,999dopted by the Schwartz suggested that the name local government. REDUCED GLENMAURA $699,900 WAVERLY $469,900 ROARING BROOK TWP. $459,900 GLENMAURA $439,900 SOUTH ABINGTON $369,900 ARCHBALD $349,900ROARING BROOK TWP. $264,900 3 UNIT IN DUNMORE $249,000 EXCEPTIONAL Office: 570.587.9999 ERA one Source REAL ESTATE REALTY Direct: 570.313.9299 george.semian@era.com GEORGE SEMIAN Certified Residential Specialist What if Google tried to rename your neighborhood? That happened to some Californians in spring 2018, when Google Maps changed the moniker of three San Francisco neighborhoods Rincon Hill, South Beach and South Market to East Cut. Given the extensive reach that Google has in the transmission of geographic data, through Google Maps and its geospatial analysis software Google Earth Engine, the name q spread and was adopted by other businesses, such as Uber. But residents decried the change. Its degrading to the reputation of our area, one told The New York Times. Neighborhood renaming is nothing new. Name changes occur when historical names no longer fit, during rebranding of pig farms located in the area. In the 2000s, the area was renamed Wingate by developers to lure in new buyers. Why Cities Shouldn't Play changing initiatives carried out by big businesses with little or no personal connection to the places they rename? As a geographer, I see three name for Crystal City. Virginia. The name was decided upon by Amazon, local economics groups and JBG Smith, a real estate company based campaigns and through gentrification such as when Pigtown, Brooklyn was renamed Wingate. The name Pigtown originally referred to a number Incentives Games There are many reasons why someone might want to change their neighborhoods name, but whats driving current name- main driving forces all of which can leave longtime locals feeling upset and left out. Marketing Rebrand Take National Landing, Amazons new in Washington, D.C. The name change, revealed in Amazons REDUCED November announcement on its new headquarters, was meant to unite the neighborhoods in Northern Virginia, Crystal City. Pentagon City and Potomac Yard areas. However in a Washington Post article Arlington County Manager Mark WAVERLY ESTATE $1,299,900 GLENMAURA $579,900 GLENBURN TW1,199,999dopted by the Schwartz suggested that the name local government. REDUCED GLENMAURA $699,900 WAVERLY $469,900 ROARING BROOK TWP. $459,900 GLENMAURA $439,900 SOUTH ABINGTON $369,900 ARCHBALD $349,900ROARING BROOK TWP. $264,900 3 UNIT IN DUNMORE $249,000

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